Tooth be told, Fluoride can be a controversial topic. The fact of the matter is, toothpaste needs a remineralising agent to keep teeth healthy, and this is what Fluoride does in commercial toothpastes.

But, there are people out there that want a healthier toothpaste, so we made one with the same ingredient flossophy as the rest of our products. After years of development (and a lot of bad samples), we created a good one with remineralisation properties, made using only the healthiest ingredients out there. This was not acci-dental.