Do you like having fresh, healthy, glowing skin? Of course, you do! If you know us, we like to keep things simple, straightforward and fuss-free. Taking good care of that beautiful face of yours doesn't need to be complicated...

If you’re trying to cut through the marketing hype and decide if serums are worth your while (and your hard-earned MOO-lah), the short answer is: YES! The long answer? It depends on what serum, and more specifically, what ingredients that serum is formulated with. But all ingredients aren't created equal, so there are a few things we suggest you keep in mind while perusing the skincare aisles in search of a serum (or any other skincare product for that matter):

What’s the point of anti-ageing ingredients, particularly the expensive ones, if they just sit on top of the skin? Exactly! Not much point at all. Test tube results are meaningless if they don’t translate to real life, right? We want ingredients that do what they’re supposed to (that’s why you buy them after all), and to do that, they need to get into your skin.