Psoriasis cannot be cured, only managed, and there's currently a raft of misinformation out there about causes and treatments, with many steering clear of beer or guzzling celery juice (Kim Kardashian) and a lot of confusion about whether bleach baths do any good. So, we've put our faculties to the test to dispel the following myths:

If there’s anyone that knows about the suckiness of sensitive skin, soothing flare-ups and ditching the itch, it’s us. We’ve been making products for skin problems and GOO-ing strong for over 15 years, helping thousands clear up their pesky, flaky, red, sore, dry skin.